Frequently Asked Questions

• What does Dealerskins offer that isn’t available elsewhere?
• Why should I have a Dealerskins website? My dealership website is working fine for me right now.
• How quickly can my new automotive dealer website be up and running?
• How easy is it to edit my website? Do I have to call in every time I want changes made?
• Doesn’t Flash affect our search engine rankings?
• Why does it matter that your company has its own hosting facility?
• What’s a "site tune-up"?
• I keep reading about data integrity on my website – what does that mean?

Q: What does Dealerskins offer that isn’t available elsewhere?

A. Scale and stability, world class web developers, continuity of service and the best support in the industry.

Our web developers are the technical gurus who keep us moving forward. They’re Adobe Community Experts, technical book authors, respected industry experts and the driving force behind our continuous advancement, so we’re in front of the pack when it comes to the next best thing in the web space.

Another area we pride ourselves in is the experience you’ll have when moving from vendor to vendor. We’re compatible with all known lead management tools, CRM tools and internal dealership sales processes. Your dedicated production project manager uses a “quick start guide” and transition planner to help maintain service for all core and peripheral services you currently have in place. Switching to a new automotive website provider should be a relatively simple process, and we work hard to make it painless and stress-free.

Once your site is live, you’re in the hands of our dedicated dealer support team. With fast turnaround times and a vested interest in the success of your website, these individuals work around the clock to keep your online business running without a hitch.

Being a part of the Dominion Dealer Solutions gives us unparalleled integration with the best dealer applications and tools available – from CRM to ILM to inventory polling, we have you covered. Dealerskins believes there’s more to being a website provider than building your car dealership website – it’s a total package that has to fit into the way you do business, while making things easier and more efficient.

Q: Why should I have a Dealerskins website? My dealership website is working fine for me right now.

A. We’d love the chance to prove why performing “fine” can be changed to performing “exceptionally.” Dealerskins delivers a level of customization unmatched in the industry, enhanced by state-of-the-art tools and around-the-clock support. It’s a winning combination for your business that only Dealerskins can provide.

Q: How quickly can my new automotive dealer website be up and running?

A. Within a matter of days, if need be! On average, new sites are live within 2-3 weeks, but we can work within your schedule. Once you become a customer, your dedicated project manager will walk you through the process on the initial welcome call and establish target dates. We place a lot of focus on the quality and attention to detail put into each dealership website, and we work closely with our dealers to make it an expedient process - a fact proven by our high post-production satisfaction scores.

Q: How easy is it to edit my website? Do I have to call in every time I want changes made?

A. The majority of the pages on your Dealerskins site are editable by you or your staff. You’re easily able to add content in the form of images and text, and text can be modified in either a Microsoft Word style or in HTML. You can also update forms on your website, selecting which information you want to collect from your customers. If you need additional elements added to an existing page or need to add new pages, you can contact Dealer Support for assistance by phone at 866-920-0930 or by emailing support@dealerskins.com.

Q: Doesn’t Flash affect our search engine rankings?

A: No. Dealerskins' implementation of Flash is layered on top of our architectural layer, which was designed based on the industry's best practices. Flash itself is simply the skin residing on top of search optimized platform. In fact, our media-rich user experience websites outperform most traditional HTML-based websites. Today, our customers’ website performance is as good as, if not better than, any other automotive website vendor. Top 3 organic placement is not uncommon for a local search, while more expansive state-wide searches typically yield our customers a spot on the first page of the three major search engines.

So, if you’re told by one of our competition’s sales reps that flash kills SEO, send them on their way. You’re speaking with someone with little or no knowledge of web development and organic search performance best practices.

Q: Why does it matter that your company has its own hosting facility?

A. Dealerskins has made a multi-million dollar investment in order to provide our customers with the most dependable hosting environment in the industry. Owning our hosting facility provides us full ownership of the systems that comprise our infrastructure, which in turn reduces our costs (as well as yours) and allows us to respond to issues faster. It gives us greater flexibility in reacting to market trends and customer demands, as well as proactively protecting your data from hackers. Our data center is monitored around the clock and benchmarked against the top 40 most visited websites on the web. Since bringing the new hosting center online in mid-2008, we’ve consistently outperformed the top 40 index without exception.

Q. What’s a "site tune-up"?

A. Just like a car, a website needs an occasional tune-up to function at its best. We recommend taking advantage of our complimentary annual site tune-up, during which we’ll update the look of your homepage, add any new features or functions that have become available since the time of your initial launch, refresh optimized content and do everything possible to refine your site to ensure it’s performing to its peak.

Q: I keep reading about data integrity on my website – what does that mean?

A: We’re glad you asked, because this is a critical issue that can severely impact your business. Did you know your website provider must be compliant with government regulations regarding data storage and protection? Otherwise, you’re liable for punitive damages resulting from any breeches, which can result in fines easily reaching the hundreds of thousands of dollars. Dealerskins maintains your Data Vault Leads for a period of 25 months and keeps you in complete compliance with all government regulations pertaining to the storage of customer data. We believe protecting our customers is important, which is why we do the groundwork to make sure it’s something you never have to worry about.

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